FAQ’s

TSarro & Associates Affiliate FAQ

These are the most common questions our affiliates have about how the program works, what to say, what to look for, and how you get paid.

1. Where do all these experts, vendors, and solutions come from — and how do you have access to them?

Great question. Over the years, we’ve built trusted relationships with a powerful network of technology suppliers, solution engineers, and support teams — across categories like CCaaS, AI, BPO, Cybersecurity, and more.

Behind the scenes, we’re partnered with Telarus and Avant, two of the largest and most respected Technology Services Distributors (TSDs) in the U.S and worldwide. These partnerships give us access to:

When we say “our team,” we mean TSarro & Associates plus this elite bench of engineers, advisors, and supplier relationships — all working behind the scenes to help us deliver the right solution faster, with less noise, and more strategic clarity.

We decide which suppliers to run an opportunity through depending on factors like:

⚠️ Important note: If a client reaches out directly to a supplier like Zoom before we have a chance to register the opportunity through our TSD and the supplier’s internal team, it becomes very difficult (if not impossible) for us to take credit for the deal.

That’s why it’s critical that warm intros happen before the prospect starts engaging directly with vendors. Early engagement = proper lead registration = you get paid.

2. What exactly am I offering when I refer someone to you?

You're offering them access to a operations consulting & strategic tech partner (TSarro & Associates) who helps simplify, modernize, and improve their operations through trusted technology, AI, and outsourcing guidance. We don’t sell a product — we help leaders cut through noise and find the right-fit solution, and we get paid by the supplier when a deal closes. Important to note, we always operate from a strategic place, not technical, meaning when it comes to actually implementing the solution (like Zoom CCaaS for example), we essentially project manage between the supplier team and client IT/leadership, like a person directing traffic.

3. Do I need to explain all those acronyms (CCaaS, BPO, etc.)?

Nope. You just need to know we help with anything related to contact centers, customer/patient access, and CX-related tech. If someone says the want to dive into AI or want to cut cost, phones are outdated, support team is overwhelmed, or they’re looking into automation — that’s enough. We’ll take it from there.

4. Can I refer someone who’s only interested in cybersecurity or connectivity?

Yes. While contact center strategy is our core, we have a deep bench of vetted Industry-specific engineers and architects who help design and validate solutions partners and experts in Cybersecurity, Connectivity, Cloud, and Infrastructure. If there's a pain point, there's a path. Industry-specific engineers and architects who help design and validate solutions

5. Do we have relationships with all the vendors listed?

Yes. We are connected to an ecosystem of pre-vetted, top-performing vendors (like Five9, Talkdesk, Genesys, Kore.ai, IntelePeer, PolyAI, Rackspace, 11:11, etc.) through our partnership with a top-tier Technology Services Distributor(s). We only bring in trusted, commissionable options.

6. What makes working with you different than just calling Zoom (for example) directly?

Great question — and one we hear a lot. When a company goes straight to a vendor, they’re typically dropped into a one-size-fits-all sales cycle. Every vendor will say they’re the right fit. We do things differently:

The result? Faster decisions. Smarter investments. Less wasted time.

7. Do I need to do anything after the intro?

Nope. Once you make a warm intro, we handle everything. We’ll keep you in the loop as needed, and you don’t need to follow up, chase, or manage anything.

8. When do I get paid and how is it tracked?

You get paid once a deal is signed and supplier payments start. We track each opportunity and update you along the way. Payouts vary by deal size and vendor, but results in recurring monthly commissions depending on the deal.

9. Can I refer multiple contacts from the same company?

Yes! If you know multiple decision-makers or influencers at an org, feel free to introduce them all. We only ask that you make sure the intro is relevant and we are welcomed.

10. Can I co-sell or be more involved in the process?

Totally optional. If you're in the loop and want to stay involved, and if you have the time (e.g., you have a strong relationship or want to learn), we’re happy to include you. Otherwise, hands-off is perfectly fine.

11. Do I need to know which solution the client needs?

Nope. Just identify the pain. Want to cut costs? Want to improve CX? Want to leverage AI? Are they overwhelmed with call volume? Frustrated with their platform? That’s your signal. We’ll do the diagnosis.

12. Is this only for companies with existing contact centers?

Not at all. We work with orgs that are building from scratch, growing fast, or looking to outsource or centralize. If they handle any kind of inbound/outbound call, scheduling, or CX support, we can likely help.

13. What if someone wants to see pricing or ROI calculators before talking to you?

Let us handle that. Every vendor and use case is different, and quoting too early can lead to misalignment. We can bring in those tools when appropriate.

14. Can I post about this on LinkedIn?

Yes! We even include a LinkedIn Post Library you can borrow from (still in progress). As long as it doesn’t get you in trouble at work.

16. How do I submit a lead? What info do you need?

Submit leads through the portal or send via email (tom@tsarroassociates.com or ryan@tsarroassociates.com). Ideally include:

17. How often should I expect updates from you?

We’ll keep you in the loop on anything active, and we’re working toward a monthly update system that shares wins, vendor news, and what’s working best.