Affiliate Strategy
Why we built this program, how you fit into it, and why high-trust intros outperform cold sales every time.
🤝 The Importance
TSA was built on trust — and that’s exactly why we launched this affiliate program. You don’t need to sell, pitch, or explain tech. You just need to open the right doors.
Most often in tech sales, the goal of the initial outreach is simply to get to the next meeting with the right people in the meeting. Rare is the occasion when you talk to someone, and they buy $1M tech solution from anyone. It is a process which requires patience, calm, clarity, and persistence.
🧠 Why This Program Exists
We believe your professional network holds the keys to the next great opportunity.
That’s why we built a low-lift, high-trust model where you make the Qualified Intro — and we run with the rest.
✅ Why It Works
- Executives trust relationships, not vendors
- You’re not selling — you’re qualifying and connecting
- We do the work, from strategy to solution and thru implementation
- You get paid when the client begins paying
🧩 Your Role (and What It’s Not)
❌ Not This | ✅ This |
CCaaS Certified Consultant | A broker of relationships and leads |
Selling tech or explaining CCaaS | Making a warm, relevant intro |
Following up or chasing deals | Passing the baton once connected |
Memorizing acronyms | Spotting a need and flagging us in |
🔍 What Makes a Great Referral?
Think of us when you hear:
- “Our contact center is inefficient, and the tech is dated”
- “We’re exploring AI but don’t know where to begin”
- “Too many vendors, too little clarity”
- “Security and compliance are keeping us up at night”
- “We’re overdue for a technology refresh but don’t have the time or team”
- “We are under constant pressure to lower cost while we increase CSAT”
- “The tech is ok, but the service/support is not up to par for the price we pay”.
- “Our use of AI is now creating other challenges with storage and compliance”.
📩 You Heard the Signals, Now How to Connect the Dots to Lead Qualification
What questions might be appropriate to ask:
- What is the primary pain point you have today? (cost/service/scaling etc)
- How many agents in your contact center today?
- What telephone system are you using now?
- Do you know when your contract is up for renewal?
- Are you using AI in your contact center today, and if so how?
- Are you having issues with agent turnover today?
- Do you have a current BPO or have you looked into that strategy before?
- Would you be interested in meeting up with Tom Sarro as I think he may be able to help you out . No strings, no pressure, just an introduction to see if there are mutual synergies to be explored.
📩 Ready to Make an Intro?
Click [Submit a Lead →]